BigG and Material Design: the spread of the language developed by Google continues
The Material Design is a design language developed by Google in 2014 to standardise the aesthetics experience of all its products, from Gmail to the latest Android Lollipop mobile operating system, that has since become a sort of trademark of BigG.
What’s the material design?
The Material Design is a style, a code, a design language.
First of all, it was born in opposition and at the same time as a synthesis between Microsoft’s Flat Design or Metro Style and Apple’s first iPhone Skeuomorphism. The concept on which this language develops is the word “material“. Here’s what Google’s Vice President of Design said:
Main characteristics of the material design
The tactile surfaces (quantum paper)
Each element of a graphical interface becomes a real and tangible surface that can be touched. The surfaces have a thickness of 1 dpi (dot per inch, the minimum measurement in digital graphics). The elements, in this way, acquire realistic shadows because they are structured hierarchically one on top of the other. Essentially, the division into layers of digital surfaces improves the user experience and focuses their attention on important page elements such as buttons or navigation menus. The material design introduces depth and three-dimensionality to interface surfaces. But it does so while remaining in the simplicity of lines and shapes.
Intelligent animations
Google designers and developers strongly believed that the animations inside a graphic interface are reasonable and coherent with the user experience.
An animation needs to be the result of a gesture, that is the user intention. It is important also that the animation starts exactly where the input (click or touch) is sent.
Adaptability
All the graphic interfaces must be responsive, meaning that must adapt dynamically and automatically to any device from which you access.
Digital “Ink”
Everything that is applied to digital surfaces becomes a sort of digital ink and takes real shape.
Are you curious of this new trending?
You can read more at the following link.
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